1. Exponential Growth

This year, we achieved unprecedented growth, with the number of online art galleries built using LettsArt surging from less than 100 at the end of 2023 to nearly 800 today. Similarly, the number of artworks hosted on galleries using LettsArt grew to over 3,000. The art industry is starting to pay attention to our more advanced users building expansive, fully featured, new generation galleries. LettsArt's phenomenal expansion underscores the trust and enthusiasm of artists, gallerists, and collectors in the LettsArt platform.

2. Empowering Artists with no-code AI Software

LettsArt introduced several cutting-edge product updates designed to empower artists. From enhanced Art Intelligence (AI) features for creating digital galleries to improved collector engagement tools, our software now offers even more ways for artists and gallerists to showcase their work and build meaningful relationships with their audiences. New features in 2024 included extended support for all art types, multi visual assets for each artwork, text-to-image art creation for digital sketching, modelling and more, usability enhancements, and lately the migration of galleries to a new Web3 platform readying for auto-distribution of art on sale from your LettsArt dashboard to 3rd party digital art marketplaces in 2025. And to get new users up and running faster we created a comprehensive Getting Started Guide.

 

3. Strengthening the Collector-Artist Connection

Building stronger connections between artists and collectors remained a central focus this year. Through our blog and new product features, we emphasised the value of direct engagement and building an active following, fostering a vibrant and interactive community. Indeed many of LettsArt's features drive this and help manage it for you. Our efforts have resulted in deeper relationships and increased support for artists, enabling them to thrive in today’s digital art landscape.

4. Spotlight on Emerging and Independent Galleries

We’ve been proud to expand our network of emerging and independent art professionals using our software across the UK, adding galleries from key regions such as Manchester, Liverpool, Glasgow, Bristol, Devon, Cornwall, and many more. This focus on regional art scenes not only enriches our platform but also provides diverse opportunities for artists and collectors to discover and connect with unique artistic voices.

5. Thought Leadership in the Online Art Space

Through our blogs and articles, LettsArt has positioned itself as a thought leader in the online art industry. Topics ranged from fighting the talent drain crisis to building trust and transparency and the hidden art market. These insights have inspired thousands of users and solidified LettsArt as a go-to resource for navigating the ever-evolving art market.

6. Fostering Community and Collaboration

Community-building was at the heart of everything we did this year. With new Featured Galleries and Featured Art sections we’ve brought together artists, gallerists, and collectors in new and exciting ways. We also kicked off an "Artist in Focus" series (see the latest on Soft Wasp) to share interesting artists using LettsArt. The LettsArt community has grown stronger and more connected, with countless success stories emerging from these collaborations. We aim to do even more of this in 2025.

Looking Ahead

As we look to the future, LettsArt remains committed to driving innovation and growth with its software and emerging community of users, while staying true to our mission of empowering artists and independent gallerists and connecting them with passionate collectors - helping to sell art better. With exciting plans already in motion, we can’t wait to see what the next year will bring.

Thank you to everyone who made this year extraordinary. Here’s to another year of creativity, connection, and inspiration!

Some artists follow a linear path to success, while others take the scenic route, full of detours and rediscoveries. This was true of Carl Holt, an artist who as "Soft Wasp", after a 20-year hiatus, has returned to the creative fold with a fresh perspective and an unapologetic drive to make art on his own terms.

 The Early Years: Stoke Polytechnic to Avant-Garde Experimentation

Graduating from Stoke Polytechnic in the 1990s, Carl Holt dove headfirst into the vibrant and chaotic art scene of Manchester. Renting a studio, displaying works in bars and nightclubs, and embracing an avant-garde persona, he was determined to make his mark. Sculptures and paintings flowed freely, but a lack of depth in the work, coupled with limited recognition, led to growing disillusionment. By the time marriage and family entered the picture, the dream of being a full-time artist was packed away in favour of a "proper job."

Two Decades of Dormancy—Or Was It?

Fast-forward twenty years, and the itch to create could no longer be ignored. Freed from the pressures of success and the pretensions of youth, Carl returned to his craft - this time, purely for the joy of creation. The intervening years hadn’t been completely devoid of creativity; Carl had spent time making beats in genres like drum and bass and dubstep. This musical experimentation, steeped in postmodernism, became a creative outlet and a framework for his re-entry into visual art.

“There’s something deeply compelling about the mashup culture of postmodernism,” Carl explains. “The way it borrows, blends, and sometimes outright steals from what has gone before resonates deeply with me. It reflects a world where anything is just a click away. That’s the energy I bring into my art today.”

Inspirations and Giants

Drawing from the works of icons like Picasso, Lichtenstein, Jack Kirby, Hockney, Jasper Johns, and Pollock, Carl also finds contemporary giants such as Antony Gormley, Tracey Emin, Damian Hirst, and Banksy deeply influential. And yet, it’s not just modern art that inspires him. “The innate creative mastery of sites like Lascaux makes me wonder: What drives us to make images at all?”

Key Works: "Monkey Stole My Bike" and "American Graphic"

Two standout pieces encapsulate the themes and techniques that define Carl's approach.

Monkey Stole My Bike.

This work, rendered both on canvas and as a print, juxtaposes a nostalgic image of a Chopper bike with a powerful chimpanzee. Beneath its seemingly simplistic surface lies a layered commentary on racism, media, and cultural narratives. The title - a playful distortion of an offensive internet meme - invites viewers to confront uncomfortable societal truths while reflecting on personal and collective biases.

American Graphic.

A wordplay on “American Gothic,” this series explores the juxtaposition of found silhouettes and architectural elements to create colourful yet desolate landscapes. The graphic design aesthetic contrasts sharply with the dark subject matter: familial violence, betrayal, and the morbid fascination of true crime culture. Carl’s sharp eye for irony points to a world where tragedy becomes entertainment - a reality binge-worthy enough for Netflix.

Creating Without Constraints

For Carl, the return to visual art is as much about self-expression as it is about embracing ambiguity. “The work I produce is open to interpretation, criticism, or just simple viewing. That’s the beauty of it - it’s there for anyone who wants to engage.”

His LettsArt gallery showcases this renewed energy and passion. Whether you’re drawn to the bold commentary of “Monkey Stole My Bike” or the layered narratives of “American Graphic,” his work invites you to look closer, think deeper, and perhaps even question your own perspective.

Explore the Soft Wasp Gallery

To see more of Carl’s journey and work as Soft Wasp, visit his LettsArt gallery. Rediscovering creativity after two decades has brought new life to his art - and his story is a testament to the enduring power of the creative spirit.

In today’s fast-paced digital world, artists face a growing challenge: how to present their work effectively online. Whether you’re just starting to showcase your art or you’re an established creator with a well-developed web presence, having the right tools to connect with collectors and fans is critical. That’s where LettsArt comes in. No matter "how you web,” LettsArt has the perfect solution for your online needs.

The All-in-One Artist Website

For many artists, managing a website can feel overwhelming. You want something simple, professional, and easy to maintain. LettsArt can be your complete website—a turnkey solution that offers everything you need to showcase your art, manage sales, and engage collectors.

With LettsArt as your primary website, you get:

• Beautiful design: A clean, art-focused layout that puts your work in the spotlight.

• Ease of use: No coding or technical knowledge required. Updating your portfolio and managing sales is straightforward and intuitive, supported by LettsArt's in-built Art Intelligence.

• Direct Payment: Seamlessly sell your work directly through your site with secure payment options straight into your bank account.

• Collector engagement: Import email lists, build followers, post updates and send newsletters ensuring your audience stays connected to your latest creations.

If you’ve been looking for a way to build a professional online presence without the hassle, LettsArt can be your all-in-one solution.

The Perfect Gallery Add-On

Already have a website? Perhaps you use your site as a personal hub—featuring your biography, blog, and artistic journey—but you’re looking for a better way to present and sell your art. LettsArt integrates seamlessly as the gallery section of your broader informational website.

Here’s how LettsArt enhances your existing setup:

• Specialised gallery functionality: LettsArt focuses on showcasing and selling your artwork, leaving your main site free for storytelling and other content.

• Easy integration: Link to your LettsArt gallery directly from your website’s navigation or embed it as a section for a cohesive user experience.

• Professional-grade tools: Even as an add-on, LettsArt brings the same robust features—from inventory management to collector following—to complement your existing web presence.

• Scalable and flexible: LettsArt adapts to your needs, whether you’re an emerging artist or a seasoned professional.

Software Designed for Artists

What sets LettsArt apart is its artist-first approach. We’ve built our software with your creative needs in mind, offering:

• More money in your pocket: Get started for free and upgrade to a Premium Plan when you're ready. Keep 87.5% of your sales revenue as well as get paid on follow-on sales.

• Community features: Build a following and connect with collectors who appreciate your work.

• Time-saving tools: Spend less time on admin tasks and more time creating

LettsArt empowers you to take control of your online presence, whether you’re starting from scratch or enhancing an established website.

Ready to Get Started?

Whatever your web setup, LettsArt is here to help you thrive in the digital art world. From a fully managed website solution to a specialised gallery add-on, we’ve got you covered. Join LettsArt today and discover how easy it can be to share and sell your art online.

Let’s make your art shine on the web, however you choose to web!

Posts are easy to create and publish using LettsArt and a great way to communicate directly with your followers and collectors.

After you've built your online art gallery using LettsArt's software, you will want to load your contacts in the Collector tab and start communicating with them. LettsArt's Posts feature is your tool to achieve this. When you write a post it not only gets automatically published to your online gallery, but it can also get auto-generated into a slick looking email newsletter - and auto-emailed to your collector list and to anyone who has clicked the 'Follow' button on your gallery homepage!

Posts are great for communicating new art you have loaded, with a link to that art, as well as stories about yourself (followers and collectors love hearing from the artist or gallerist), 'behind the scenes' at your studio, new exhibitions at your online gallery, invites to any exhibitions in real life and any reviews or discussions about your work. It's worth remembering that stories inspire buyers to buy art.

Adding Posts using LettsArt is quite simple.

1. Go to your gallery Dashboard and click 'Posts' in the menu on the left. Following this click the yellow 'New post' button top right.

2. Adding text is quite straight forward - just start typing. To add an image or video make a paragraph break and click the image icon (3rd in from the right of the menu above where you're typing). To resize images just grab the edge of the image and drag in (to make smaller) and out (to make it larger).

3. If you have upgraded to our Creator Plus plan you can use LettsArt AI to generate beautiful posts for you - just tell it what you want it to write and how many words. After LettsArt AI has produced a draft you can edit it if you like.

4. After you have finished creating the Post make sure to scroll down and click the yellow 'Save' button bottom right.

5. After clicking 'Save' the Post will be auto-published to your gallery and you can view it in a new carousel on your gallery homepage. You can share the post to anyone and on social media by copying the link at the top of your browser and sharing it in your emails and social messages.

6. After publishing the Post to your gallery you can also auto-generate a great looking email newsletter (which automatically goes to any follower of your gallery) by scrolling down and clicking 'Newsletter' under the post next to the 'Save' button. You can even preview it before it is emailed out.

Posts are the best way to share your stories, communicate with collectors and followers and to spread the word about your art more widely on social media. If you want a storyteller to write posts for you, use LettsArt AI and upgrade to Creator Plus today.

If you are an artist or gallerist, sign up to LettsArt and get started for free.

The journey of an artist is often romanticised, but the reality is far more complex, especially in the UK. At LettsArt, we’re deeply connected to the artistic community, and we recognise the hurdles artists face. By leveraging our software, we aim to turn these challenges into opportunities, empowering artists to build sustainable careers.

1. Financial Uncertainty

The financial strain of being an artist is one of the most pressing challenges. With materials, studio space, and marketing costs mounting, many creatives find it difficult to focus on their craft. Traditional gallery systems often take significant commissions, further eating into artists' profits.

How LettsArt Helps:

LettsArt is designed to minimise financial barriers. Artists can exhibit and sell their work directly using our software, eliminating the need for hefty gallery commissions. By offering affordable and flexible subscription plans, we make it easier for artists to connect with collectors and generate consistent income.

2. Navigating the Art Market

Breaking into the art market is daunting. For emerging artists, gaining visibility and credibility is a constant struggle. The art world can feel exclusive, with established connections often determining success.

How LettsArt Helps:

We democratise access to the art market. Our platform connects artists with a global audience, bypassing the gatekeepers of traditional galleries. Collectors can follow their favourite artists and stay updated on their latest creations, fostering deeper, more meaningful connections.

3. Balancing Creativity with Business

Many artists find it challenging to balance their creative pursuits with the demands of running a business. From pricing work to promoting it effectively, the business side of art can feel overwhelming.

How LettsArt Helps:

At LettsArt, we simplify the business of art. Our built-in Art Intelligence allows artists to set up and manage their online galleries effortlessly. Our AI can handle everything from curator quality artwork descriptions to AI generated tags to AI generated posts and articles and even AI sketching. Additionally, we provide resources and insights to help artists market their work, price it appropriately, and grow their audience.

4. Isolation in the Creative Process

Creating art is often a solitary activity, and many artists struggle with feelings of isolation. A lack of connection with peers or mentors can make it harder to stay inspired and motivated.

How LettsArt Helps:

The community is at the heart of LettsArt. We foster collaboration and connection among artists and art enthusiasts, with Featured Art, Featured Galleries, regular blog posts and more on LettsArt.com. By creating a place for dialogue and networking, we help artists feel part of a supportive and thriving ecosystem.

5. The Pressure to Conform

Artists often face pressure to conform to trends or cater to commercial tastes, which can stifle creativity. Balancing personal expression with market demands is an ongoing challenge.

How LettsArt Helps:

We believe art is about authenticity. LettsArt gives artists the freedom to showcase their unique voices, unconstrained by middlemen or third party agendas. By connecting with collectors who appreciate diverse styles and perspectives, artists can stay true to their vision while finding an audience that values their work.

Building a Sustainable Future

At LettsArt, we recognise that the challenges artists face aren’t just individual—they’re systemic. That’s why we’re committed to fostering a new era of art where creators have the tools, visibility, and support they need to thrive.


Together, we can redefine what it means to be an artist in the UK—breaking barriers, building connections, and championing creativity at every level. Whether you’re an emerging artist or an established one, LettsArt is here to help you navigate the journey and achieve your artistic goals. Join us, and let’s build a brighter future for the arts.

Sign up for LettsArt TODAY!

Post image: “Fugazi Night Wish” by Robbie MacKintosh, https://robmacart.lettsart.com/social/artwork/artwork_oCTky1xsE36Ftfx15ojL

Selling art better is LettsArt's secret sauce - here's how to set up selling, pricing, payments and delivery.

The new art buyer increasingly wants to buy art online. Research shows they also want to browse and engage with artists and gallerists directly, preferably over the internet. Unfortunately the basic artist website is unlikely to get discovered and often does not cut it if a buyer does stumble across it. Online art marketplaces are too cluttered and a bit passe. The new trend is for artists and gallerists to build their own advanced, branded online gallery. One that makes them look and operate as professionally as any gallery online. Like a White Cube or Saatchi Art but for ANYONE. Low cost, no-code and AI driven.

LettsArt's software already helps thousands of artists, gallerists and art dealers as the new way to sell their art better. After using the software to create an amazing online art gallery , loading your best art and organising it in Collections , the next step is to set your gallery up to sell art. With just a few simple steps you're set up to start selling directly to buyers. You can even choose to upgrade to your own custom URL. LettsArt simplifies the building and maintenance of your online art gallery and website. It reduces the costs and technical know how you need making it easier to sell your art directly - meaning you can spend your time making great art. LettsArt's software takes care of the rest.

• After you have signed up to LettsArt and started setting up your gallery, go to your Dashboard and start selling art. Click 'Selling' in the menu on the left.

• LettsArt partners with Stripe for secure, multi-currency payments. If you do not already have a Stripe account you can set one up from your LettsArt dashboard in just a few minutes. Set up an individual account or a business account. If you already have a Stripe account just enter the account name.

• Once you have set up your Stripe account check for confirmation that it is connected - find the confirmation by going to the LettsArt Dashboard and clicking 'Selling' in the menu on the left. Once confirmed, go back to the art you loaded in your LettsArt dashboard and you will now be able to add price, edition and delivery details. Make sure you have a good description for each artwork and you have added its medium (e.g. painting, mixed media, sculpture, digital art etc) and size. More information makes it easier for the buyer to get to click 'Buy' . In the delivery details state 'delivery by arrangement' for physical art if you do not want to absorb delivery costs within your country. You should be charging extra for international delivery.

• You also need to check the box depending on whether the artwork is physical or digital in the 'artwork preview' tab (just click on any artwork you have loaded and click 'Edit' , then click the relevant box). Also fill out the fields outlining whether your art is one off or sold in a Series. LettsArt's software is designed to manage series numbers for you, automatically linking them to Collector's details in our Collector Management System.

• To get a feel for pricing at other galleries using LettsArt check out the 'Featured Galleries' . Also, take a look at some of the pricing across 'Featured Art' .

• When a buyer clicks 'Buy' to acquire one of your artworks, you simply need to confirm that they can still buy it (check your dashboard regularly and keep an eye out for notification emails) and they can then complete the purchase. After that, go into the system if you need to charge them extra for shipping physical art. We generally recommend free shipping in your country wherever practical.

• If your Collector is buying digital art from you then LettsArt's software takes care of the entire process from buying to delivery to collector management. After you load your digital art it is placed into LettsArt's secure digital vault system and only released to the buyer after payment has been received. It is a private and secure way to sell any kind of digital art, plus digital posters and prints.

• LettsArt is also the easiest and most secure way to create and load NFT's and one of the only systems that can price and sell NFT art in your currency of choice, paying the funds whether it be £, $, Euro or other currencies directly into your bank account. LettsArt's software takes care of any crypto exchange into local currency so you don't have to worry. It's the most buyer friendly way to sell digital art, giving you total control.

LettsArt's no-code AI software takes away all the complexities of selling art, pricing it and managing your Collectors. It is also the only major platform to enable you to sell any kind of art and set up your very own branded art gallery. After all, we're here to help you sell art better than any other system available today.

Try LettsArt for FREE today at www.LettsArt.com.

The recent Guardian article, "Britain faces ‘talent drain’ of visual artists as earnings fall by 40% since 2010" highlights a pressing issue in the UK's art sector. With median annual incomes plummeting to £12,500 and many artists deeming their earnings unstable, the sustainability of artistic careers is under threat. Factors such as funding cuts, inflation, and the rise of AI are exacerbating these challenges, leading to concerns about a potential exodus of talent to more supportive environments.

The art market needs a better model to nurture and develop its visual artists. LettsArt is the new way. Here’s how:

Empowering Artists Through Direct Sales

Traditional galleries often take a significant commission from art sales, leaving artists with a fraction of the proceeds. LettsArt addresses this by enabling artists to sell their work directly to collectors, retaining a minimum of 87.5% of each sale. Plus artists can start with LettsArt for FREE, eliminating the cost entry barrier.

This model not only enhances artists' earnings but also fosters a more transparent and equitable marketplace.

Leveraging Technology for Greater Reach

In an era where digital presence is paramount, LettsArt provides artists with AI-driven tools to create personalised online galleries (i.e. using AI to support, not destroy, artists’ livelihoods!). This no-code solution allows artists to showcase their work professionally without the need for technical expertise. Additionally, the software integrates social media and email marketing features, enabling artists to engage directly with a global audience and build a loyal collector base.

Ensuring Fair Compensation and Royalties

Beyond initial sales, LettsArt is rolling out blockchain technology to ensure artists benefit from secondary market transactions. Through smart contracts, artists can receive royalties from resales of their NFT artworks, providing a continuous revenue stream and acknowledging their ongoing contribution to the art's value.

Fostering a Supportive Community

Recognising the importance of community, LettsArt offers software where artists can connect, collaborate, and share insights. This network-building is vital for creating opportunities, gaining feedback, and finding mentorship, which can be crucial for artists at the beginning of their careers.

Conclusion

As the UK's visual artists grapple with declining earnings and an uncertain future, LettsArt offers a beacon of hope. By empowering artists with tools for direct sales, fair compensation, and global reach, LettsArt is not only addressing the current challenges but also paving the way for a more sustainable and prosperous future for the art community.

Not using LettsArt? Sign up today! It's FREE! 

Thousands of artists, gallerists and art dealers use LettsArt to sell, manage and distribute art - here's why.

LettsArt is different. It's not another online art marketplace. It's not a different kind of art gallery online. It's not a generic website builder or a new kind of Instagram. Yet thousands of artists, gallerists and art dealers are using LettsArt to manage, distribute and sell their art in a new and powerful way. LettsArt is a software company dedicated to making the art industry work better for its key constituents. A growing number of artists and gallerists use LettsArt's software and its model because it's the best way to sell art in the new online art world.

"The art world is changing: The new art buyer wants to discover art online, engage with gallerists and artists, and buy art online. LettsArt's software is designed specifically for the new reality, and not the old art market."

Great technology designed purely for the art world

LettsArt's no-code AI software can be used by ANYONE - with zero tech skills required. Yes, ZERO. It offers that magic combination of being powerful and simple to use. Anyone can easily and quickly build a branded art gallery without any tech skills required - from beginning to end. And yet this leading edge software goes beyond helping its users build the most amazing online art gallery, it also provides a host of tools to help manage art, show, organise, tag, sort and distribute it. And it's not only great for selling art through a LettsArt powered gallery but users can also use LettsArt's dashboard to auto-distribute their art to other online art marketplaces.

You own your art, your Posts and your Collectors

When you load art on social media platforms you do not own that art any more. The platform does. You also do not own your followers and fans. They do. The social media platforms can share your art, share your followers and mine your data. Your art will appear in their AI and other people's feeds. That is their model. With LettsArt it's different. You own your art, your Collectors and your Posts. You're in control and you can take your art with you at any time.

Collectors automatically register at your online gallery

Any visitor to an online gallery using LettsArt registers to buy art, like or comment by clicking a 'Follow' button on the gallery homepage. It's a part of the LettsArt magic. That way you know you are interacting with serious people and their email address automatically gets added to your Collector list. Posts get auto-messaged to your Collectors. It's a part of the new movement towards semi-private networks. That way you are not just in control of your gallery, but its visitors and buyers as well.

LettsArt AI changes the game

LettsArt AI is fully designed for the art world - providing unparalleled 'art intelligence' . It gives you a powerful edge. You just load artworks and it can auto-generate curator quality art descriptions and tags. You can also use LettsArt AI to draft posts, create sketches and more. We are always improving and extending LettsArt AI to make your gallery increasingly performant - so you can spend more time making art and less time on the other stuff.

LettsArt's software is all about Community

LettsArt's software has a host of Community features to ensure its galleries are a vibrant hub for the artist, their art and their followers and collectors. Research shows that the new art buyer wants to discover, interact and buy art online, so they need to be kept engaged online - at your gallery. LettsArt's software and tools are designed and optimised to convert followers to buyers - all the way through the buyer journey. That way you sell more art.

LettsArt's tech team is always improving and enhancing its software. You're in good hands.

LettsArt's tech team is world class. It is probably the best technology team in the art industry, and it's always working for you to make sure that the software and AI is the very best it can be. Plus LettsArt's support team is just one click away should you need any help or have any suggestions to make the experience even better. Just click the 'Feedback' button in your dashboard or profile to get your issues and ideas straight to our tech team - and suggestions go directly into our product roadmap system.

Create your own branded gallery and gallery shop. Your imagination is the limit.

LettsArt's software auto-builds and manages the most amazing online galleries and art marketplaces. Its Collections system is hand crafted not just to show and sell your art but also to organise it in series, exhibitions or more. You can add your own art shop to sell prints, posters and NFT's - even add your own art books made using Blurb. With LettsArt's software the power is in your hands. Your imagination is literally the only limit to what you can do.

To build your own online art gallery using LettsArt go to www.LettsArt.com.

One of the greatest challenges for emerging artists is finding affordable, effective platforms to showcase their work in an authentic and transparent way. Traditional galleries often have steep fees and selective entry requirements that can shut out newcomers. Accessible digital platforms are changing this dynamic by providing spaces where new artists can showcase their work without the prohibitive costs or high rejection rates associated with traditional galleries.  However “traditional” online marketplaces have certainly offered greater reach but lack full transparency as they sit in between the artist and collector, almost becoming another gatekeeper. 

LettsArt takes a different approach. LettsArt provides artists with complete control to curate their online galleries independently. Unlike marketplaces that impose uniform layouts and rules, LettsArt’s no-code AI software lets artists personalise their spaces to match their creative vision. This autonomy empowers them to showcase their work exactly as they wish, resulting in a more authentic and engaging experience for potential buyers.

The no-code AI capabilities of LettsArt are free-to-use and simplify the process for artists, allowing them to establish their digital presence without needing to hire web developers or learn complex web design. This approach ensures that even artists with limited technical knowledge can create professional-looking galleries that reflect their unique styles.

Moreover, LettsArt is not a third-party distributor. This important distinction means that artists maintain ownership of their work and their relationships with their collectors. Unlike platforms that mediate all transactions and keep vital data from the artist, LettsArt enables direct sales, communication and engagement. This transparent structure ensures that artists and collectors can form meaningful, enduring relationships without unnecessary intermediaries, helping to foster trust and build loyalty in an artist’s career.

This approach represents a significant departure from the standard practices in the art market, creating opportunities for new and emerging artists to thrive without the limitations of traditional galleries or third-party platforms. With LettsArt, artists can take control of their art, their brand, and their future, redefining what success looks like in the modern art world.

If you are an artist or gallerist and you would like to sign up to LettsArt (it’s FREE!) go to www.LettsArt.com. 

LettsArt's no-code AI software helps thousands of artists and gallerists build amazing online art galleries - here's how.

Building an online art gallery is not a trivial exercise. Some of the most successful online galleries have spent many years and millions getting to where they are now. What is so extraordinary about LettsArt is how it uses the most advanced technology, that White Cube, Hauser & Worth or Saatchi Art would be envious of, to enable any artist, independent gallerist or art dealer to easily and cost effectively build their own branded art gallery or art marketplace. A White Cube by anyone, as it were.

In fact, one of the challenges of LettsArt's tech is that it is too powerful. It makes building something extraordinary, once reserved for elite galleries and museums, practically trivial. Our job at LettsArt is to help our users use our tech in the best way possible to build something extraordinary. An online art gallery that is easy to build and operate, that any user can be proud of, and that helps them sell more art and make more money is the goal.

To help you, here's a quick guide to building the ultimate online art gallery:

• Write a powerful 'About Page'. Ideally it should be around 250 words. It really helps visitors if you position your art or artist gallery effectively. Describe what you bring to the art world that is unique - going a bit beyond a standard artist bio or gallery description. Tell people what's special about you and your gallery. After you've finished your description choose an image for your About page that best reflects these words. It could be one of your artworks, a photo of yourself, your studio or gallery. Take a look at some Featured galleries that use LettsArt to get ideas.
• Choose your art carefully - building a great online art gallery is all about showing and organising the art you show and sell. Be your own curator. Show your best art. LettsArt's software helps you organise art 3 ways - Featured Art, one-off art piece and Art Collections. The rule of thumb we recommend is to organise your art in Collections. As an artist, Collections are groups of your work by genre, series, or exhibition. If you are a gallerist or art dealer, Collections can be organised by artist or exhibition name.

• Setting up Art for Sale and the payment process. To make art available for sale click the Selling tab in your gallery Dashboard. We partner with Stripe for secure payments. Once you've set up Stripe within the LettsArt environment price your art and add delivery details. Get a feel for the art market and prices by looking at Featured art from other galleries using LettsArt.
• Feature your best art and put your hottest art on sale. Sometimes more is less. Making new art available on sale is just a few clicks away. Plus, you can move tiles of artworks and Collections around by dragging and moving them.
• Write descriptions of your artworks and Collections. A picture tells a thousand words, but your art also needs descriptions! The buyer wants to know the media used and the size of the piece. Use LettsArt AI to auto-generate curator quality descriptions that you can edit. Also, be careful to add accurate tags which help with searching and categorising your art. Did you know our art intelligence can auto-generate tags as well as descriptions?

• Follow the LettsArt guide to Getting Started. Our guide to Getting Started with LettsArt is essential. Our weekly emails are full of special hints and tips. Make sure they're not going to your email spam filter.
• Add Posts to tell your stories, share works in progress and 'behind the scenes' anecdotes. Add Posts that get published to your gallery and auto-generated as an email newsletter direct to your Followers inboxes. Add Collectors email addresses to your Collector list for better Collector Relationship Management.
• Use LettsArt AI and Community features. LettsArt AI and its growing community features will give you a real edge in the market. Make sure to use them fully. Share your art, Collections and posts (they are all link enabled) on social media.
• Take advantage of LettsArt's new tech features as they are released. The reason why you use LettsArt to power your online art gallery or marketplace is because it has the best tech in the industry. Take advantage of it. And if you have new ideas or suggestions use the Feedback feature in your Dashboard. Keep an eye out for new releases and features. Today your LettsArt Dashboard can be upgraded to make your art available in your own branded gallery with your own domain. In 2025 your LettsArt dashboard will also enable you to make your art available in other connected art galleries and digital art marketplaces by the click of a button. We're always working on your behalf to make LettsArt the best way to manage, distribute and sell your art.

We're here to help our users spend more time making or curating art - we'll take care of the rest. Our tech and team has your back. After all, the art world is challenging enough. Building your online art gallery with LettsArt is a process - creating and launching it is just the start. Managing, promoting and monetising your gallery takes some work - but the LettsArt team, LettsArt AI and our growing community of users are here to help you every step of the way.

If you are an artist or gallerist go to www.LettsArt.com and learn more. You can be using all of LettsArt's features for your art business today.