Every artist dreams of having a website that looks stunning, runs smoothly and actually helps grow their career. But behind every polished online gallery is a hidden layer of tools, integrations and effort that most artists don’t see - until they try to build one themselves. So what do you really need to run a professional art website today? We think there are four areas to consider:
"Website" is too simple a word to describe what you need to build. Your website isn’t just a portfolio - it’s your digital gallery, your business card, your storefront and often your first impression. It should showcase your art with beautiful images, simple navigation and your unique story. Plus it must have the flexibility to distribute your work, as and when needed, to social media and art marketplaces.
Most artists underestimate the time and design skill required to make a site look professional, consistent, aligned with their creative brand and a single hub to connect with the wider art world.
Modern art websites have to do much more than simply showcase images. You’ll need:
A great website should do more than show your work - it should build your following . That means collecting email subscribers, connecting with collectors, distributing your art to social media and marketplaces and keeping them engaged through updates, posts and new collections. Without this, you’re just building a static online brochure.
A professional website should make buying your art effortless - clear pricing, secure payments and instant confirmation. If a buyer has to email you to ask “Is this still available?”, you’re already losing momentum.
The truth? Most generic website builders don’t make selling art easy. They’re built for small businesses or bloggers, not professional artists. That’s why more artists are turning to specialised tools designed around how art is actually bought and sold online.
Running a professional online gallery today means mastering technology, design, sales and marketing. But that shouldn’t take you away from what you do best - creating art. LettsArt makes it simple, automating the technical side so you can stay focused on your creative side.
Your art deserves more than a website. It deserves a gallery that grows with you.
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Not using LettsArt? Why not sign up today? It’s powerful software for artists to show, manage and distribute their art online. Perfect for artists with zero tech skills, our no-code, AI software lets you take control of your online presence and build sustainable success through direct sales.
T o sign up to LettsArt (it’s FREE!) go to www.LettsArt.com .
1. Do I really need a professional website if I already use Instagram or an online marketplace?
Absolutely. Social media and marketplaces are great for discovery, but they don’t give you control. Algorithms, ads and competition make it hard to stand out or own your audience. Your own LettsArt gallery is your creative home. It’s where collectors can follow you directly, buy securely and see your work exactly how you want it shown. LettsArt gives you all that, without needing to code or hire an agency.
Generic website builders weren’t designed for artists. They’re made for small businesses, bloggers or online shops, not for selling art. LettsArt is purpose-built for artists and gallerists, with no-code tools, AI-generated artwork descriptions, smart tagging, and secure Stripe payments built in. It’s your online gallery, portfolio and sales engine, all in one place. You focus on your art; LettsArt takes care of the tech.
LettsArt goes beyond display. It helps you build relationships - letting collectors follow your gallery like they would a YouTube channel. Every new post or artwork update keeps your followers engaged, while built-in social sharing and email collection tools grow your audience automatically. With features like AI-powered descriptions, instant checkout and multi-user support for studios or collectives, it’s designed to help you look professional and sell more. Effortlessly.
