In today’s art world, Instagram isn’t just a place to share pretty pictures - it’s your digital front window, your artist statement, your collector network, and your pop-up exhibition all rolled into one.
For artists and gallerists using LettsArt, where ownership and direct relationships come first, Instagram is a powerful partner. It’s where discovery begins and with the right approach, it can be a bridge to deeper engagement, loyal collectors, and real sales through your LettsArt gallery.
But with changing algorithms and new features launching every month, it can feel overwhelming to know what really matters. So, we’ve pulled together a 10-point guide - rooted in industry best practice and shaped for the LettsArt community - to help you cut through the noise and build a presence that’s consistent, creative, and collector-friendly.
Your content should reflect what makes your art or gallery unique. High-quality visuals - whether finished pieces, work-in-progress shots, or glimpses into your studio - tell the story behind your work. Don’t overthink trends. Focus on authenticity and visual storytelling.
Switch to an Instagram Business Account to unlock tools that help you grow: insights, contact buttons, and the ability to link directly to your LettsArt gallery. Think of your bio as your elevator pitch and homepage combined - use it wisely.
Success on Instagram comes from consistency, not constant posting. Use a regular rhythm of Reels, Posts, and Stories to keep followers engaged. A steady flow of posts builds trust and keeps your gallery top of mind.
Instagram prioritises people over pages - so team up. Use the “Collab” feature to co-post with artists, collectors, or curators. This allows you to reach their audience while enriching your own. It's a simple way to double your impact.
Instagram is now a video-first platform. Use short-form Reels to walk through exhibitions, showcase your process, or offer mini interviews. Reels are prioritised in feeds and offer one of the fastest ways to grow your reach organically.
Threads is Instagram’s text-based app for real-time conversation. Use it to start dialogue around your exhibitions or highlight your thinking.
Consistency helps you stay visible. Use scheduling tools like Later or Meta’s Business Suite to plan posts in advance. Post when your audience is most active - often weekday afternoons or early evenings - and use insights to refine over time.
Respond to comments. Comment on others' work. Like posts from your peers and collectors. Instagram is about connection, and collectors are more likely to buy from galleries they feel a personal connection to.
Use specific hashtags (e.g. #LettsArtGallery, #WomenArtistsUK, #EcoArt) to be discovered by the right audience. Use geotags for your location or exhibition venue. And try “blind tagging” in Stories to encourage resharing without clutter.
Instagram is where attention starts - but LettsArt is where sales and relationships grow. Use link stickers, bio links, and CTAs (calls to action) to guide visitors to your LettsArt gallery, where they can follow you, inquire, and collect.
At LettsArt, we believe in giving artists and gallerists the tools to own their audience and control their sales. Instagram is one of the most powerful discovery platforms in the world but it only works when it connects back to something meaningful.
By combining smart social storytelling with the ownership and autonomy of your LettsArt gallery, you can turn likes into loyal fans, and followers into collectors.
So go ahead - post, tag, reel, and connect. Then let LettsArt do the rest. Sign up TODAY!
