This weekend its another edition of the Affordable Art Fair in Battersea, London. For many artists, showing at events like the Affordable Art Fair feels like a rite of passage - the moment you “make it.”
But behind the glamour and crowds lie hidden costs, logistical headaches, and fleeting exposure. If you're lucky, you're represented on a gallery stand. Otherwise you might spend thousands on stand fees, framing, transport, travel, and marketing - only to pack everything back up after a few days, hoping a few collectors remembered your name.
Now, whilst these shows no doubt have a place, there is a smarter, more sustainable way to build your art career - one that works year-round, not just over a weekend.
With LettsArt, every artist can run their own digital gallery - powered by no-code Art Intelligence software that’s built for creative freedom. Instead of competing for attention in a crowded exhibition hall, you can present your art beautifully online, on your own terms, with your own brand.
Upload your works, curate your collections and share updates with collectors in real time. You’re not waiting for the next fair to come around - your gallery is open 24/7, to a global audience.
And unlike art fairs, LettsArt isn’t a middleman. You keep control. You own your gallery, your followers and your collector relationships.
Traditional shows bring collectors to you for a weekend. LettsArt gives you the chance to bring them to you every day.
Collectors can follow your gallery just like subscribing to a YouTube channel, getting updates whenever you post new work, announce a show, or share behind-the-scenes stories. Over time, those followers become your loyal collector base. A digital audience that grows with you.
And thanks to our built-in payment tools powered by Stripe, you can sell directly to collectors anywhere in the world, safely and securely.
Exhibiting at a fair can easily cost £2,000–£5,000 or more.
LettsArt is free to use , with no trial period or credit card details taken. Then, if you wish, you can invest in affordable upgrades that reduce your commission and unlock advanced AI tools to help you write artwork descriptions, create stunning hero images and boost discoverability.
So rather than one expensive weekend of exposure, LettsArt gives you continuous visibility - and the creative control to build a sustainable art business that grows over time.
***************************************************
Not using LettsArt? Why not sign up today? It’s powerful software for artists to show, manage and distribute their art online. Perfect for artists with zero tech skills, our no-code, AI software lets you take control of your online presence and build sustainable success through direct sales.
T o sign up to LettsArt (it’s FREE!) go to www.LettsArt.com .
