A new UK art-sector report highlights falling earnings, unstable careers, and limited access to opportunities - especially for emerging and under-represented artists. This article breaks down what’s happening, why it matters and how LettsArt’s no-code Art Intelligence software helps artists and gallerists build sustainable, independent careers online.
New research from Artquest’s Who Gets to Be an Artist? study reveals deep challenges across the UK arts ecosystem, including:
This is more than a talent problem. It’s a structural one.
Most artists rely on fragmented income sources, irregular payments and unpredictable demand.
Impact:
It becomes nearly impossible to plan a sustainable career or invest in your practice.
Gatekeeping, proximity to major cities and lack of networks continue to shape who gets seen.
Impact:
Many talented artists never reach collectors who would value their work.
Artists know how to create, but often lack the business, marketing and technology support needed to grow.
Impact:
Your art may be strong, but your distribution isn’t - with real financial consequences.
Generic website builders, marketplaces with fees and social-media algorithms aren’t designed to support professional creatives.
Impact:
Artists spend time hacking tools instead of building careers.

LettsArt was built by artists, for artists - grounded in the realities highlighted in this report.
Create a branded gallery website with no coding or design skills.
Why it matters: A professional presence increases trust, visibility and sales, without relying on gatekeepers.
LettsArt gives you the tools to:
Why it matters: Artists retain more income and build long-term relationships with followers - crucial in an unpredictable market.
LettsArt includes powerful Art Intelligence tools:
Why it matters: You don’t need to be a marketer, technologist or copywriter. LettsArt handles the complexity.
Whether you live in Glasgow, Cardiff, Leeds or a rural village, LettsArt gives every artist an equal digital stage.
Why it matters: Visibility should come from talent, not postcode.
The UK art sector is changing fast. Earnings are under pressure. Gatekeepers are shifting. Digital distribution is now essential.
Artists who embrace modern tools, especially those designed specifically for creative careers, will have more control, more resilience, and more opportunities.
LettsArt exists to make that path simple.
If you want to:
✔ build a professional gallery
✔ grow a loyal following
✔ sell directly to collectors
✔ use Art Intelligence to simplify the admin
✔ take control of your art career
LettsArt is designed for you.
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Not using LettsArt? Why not sign up today? It’s powerful software for artists to show, manage and distribute their art online. Perfect for artists with zero tech skills, our no-code, AI software lets you take control of your online presence and build sustainable success through direct sales.
T o sign up to LettsArt (it’s FREE!) go to www.LettsArt.com .
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By selling directly to collectors, reducing commission fees and building recurring engagement. LettsArt provides the gallery tools that enable this.
LettsArt lets you create a beautifully designed online gallery and grow followers, giving you year-round visibility anywhere in the world.
Art Intelligence (AI built for art) helps with writing descriptions, tagging, branding and improving visibility - saving time on admin so you can focus on creating.